Who are we ?
History of a unique concept
Founded in 2001, Bonton quickly had its success thanks to its unique Parisian blind concepts. Mixing fashion, Accessories, cosmetics and exclusive and creative toys. Imagined as a real place of life both fun and colorful for young and old.
Our values and know-how
Our DNA
• A vibrant color world
• a heritage from the everyday locker room with cuts and Printiconic
• The transmission of know-how over the collections
Our vision
Going from a childhood fashion concept with a strong Parisian notoriety, to the referent and desirable brand for cool children worldwide. Play with colors, Looks And twisting styles becomes child's play. Bonton embodies the perfect balance between urban daily and fun attitude. Spontaneously iconic: a fashion silhouette that marks spirits and a free attitude like children.
Our ambition
• Dress children and Babys by offering them a cloakroom combining mode, color and know-how
• Create the just product that reconciles the new desires of young and old
• Be the most singular and lively concept store for all ages. There are ready-to-wear, Accessories fashion, cosmetics and
Toys made with quality finishes
• Being a brand that tells stories by making families live an immersive experience in each point of sale, creator of memories and emotions
We are also committed to bringing to families an immersive experience in our points of sale. We put everything in place so that this passage to Bonton is a friendly moment and creator of memories.
Color in the heart of collections
At Bonton, we know the color ranges on your fingertips. A cultivated know-how since the brand's creation 23 years ago. The patterns are at the service of color with a wide range of unique colors and carefully worked. THE PrintS set the tone and the shades of color revolve around the pattern.
Result: 20 colors are imagined each season in nuances of Pink Perfect, Blue crazy, fushia oulala, Yellow Oscar, Orange Gina or Navy Bonton.